you keep using that word…

In the last several years, I’ve worked with some very smart people in researching in how a company’s values align with the personal values of the people who work there. We ask people what things they value most, and the very first thing that comes out of many mouths is “fairness.” Oh, if only that’s what they really wanted. But in the immortal words of everyone’s favorite Spaniard, Inigo Montoya, “You keep using that word. I do not think it means what you think it means.”